How to condense your identity into a single image, a palette of colors and a couple fonts– this is a challenge that should not be taken lightly. The goal of branding is to create a look that is so distinctively "you" that anyone seeing it for the first time notices it, and anyone seeing it for the second time recognizes it. Footstone can help you develop a logo and accompanying design elements that will set your company apart from the competition.
As you consider the development of a new logo, keep these three things in mind:
-
Endurance - Ideally, you're going to be using your logo (or a slight variation) for years to come. Every significant modification will require re-earning brand recognition, so choose something that has the potential to serve you for the long haul. Your logo should reflect your identity, not necessarily the latest trends.
-
Flexibility - Remember that your logo may be faxed, embroidered, embossed and screen-printed. If you keep it straightforward and elegant, it will work well in many formats. Be cautious of logos that require lots of colors or gradients to maintain their full impact.
Simplicity - Apple's apple, Nike's swoosh, Target's bullseye... their logos may seem minimal to the point of boring, but no one would deny their effectiveness. Other companies go so far as to forego an icon and stick with distinctive text (think the Gap, Ford, Disney or Coca Cola). As you attempt to burn your "brand" into the public's consciousness, aim for a simple, memorable logo.