Sterilaire is a national vacuum company that turned to Footstone when they needed extensive rebranding. Everything from packaging to badging to web presence had to be re-imagined. As a historic label used on fine vacuums since the 1930s, we took care to preserve aspects of the old mark while giving it a modern and professional look. An entire line of vacuums and accessories had to be re-badged to reflect the new mark and look. Thousands of product photos were taken in our Florida studio. The website needed to provide a wealth of information for future owners and vendors, be easy to navigate, and stay focused on the client's bold promise: "The World's Best Vacuums." All the work paid off; Sterilaire's business is booming, and they remain one of our most loyal clients.